How can I rebrand my store (change my store name)?
Question: How can I change my store name that appears in page titles, alt tags, and other SEO data?
Answer: There are two places where you must update your store name.
1. Update Store name in your Shopify admin, in Settings ⇨ Store details ⇨ Edit:
2. Update Brand Name in the app's Google Snippets page:
Don't forget to save your changes!