Keyword research is the process of finding out what words or phrases people are typing into Google when they’re looking for products or content like yours. Knowing these keywords helps you:

How hard it is to rank on Google for that keyword.

The average number of times a keyword is searched per month.

Keywords that don’t have a lot of strong websites competing for them.

Longer, more specific phrases like:

“eco-friendly dog collars for small breeds”

Keywords that show someone is looking to make a purchase.
Examples:

“buy leather dog collar”
“cheap dog collars online”
“best organic dog treats 2025”

Think about a product or category you sell.
​Example: If you sell pet items, you could start with something like "dog collars".

✅ Google Autocomplete
Type in your topic and see the suggested searches that appear.
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✅ People Also Ask + Related Searches (on Google)
After searching, scroll down to see more keyword and question ideas.
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✅ AnswerThePublic
Gives you a map of questions and search phrases around your topic.

✅ Ahrefs Free Keyword Generator

✅ Ubersuggest (Free Version)

✅ Google Trends

When starting out, go for:

Use a spreadsheet to organize:

Now that you have a list of keyword ideas, how do you know which ones to focus on?

Here’s a simple way to decide:
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Example:
Let’s say your spreadsheet has:

The second one may bring less traffic, but it’s much easier to rank for and more targeted. So it’s the smarter choice for a newer or smaller site.

If you want to get fancy, assign each keyword a score (1–5) based on:

Then prioritize the ones with the highest overall score. 👍
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Use your keywords in: