Google and other search engines rank your page higher if its content (your product description) has a keyword phrase written into it several times, so that the keywords make up 2 or 3% of the total content. Our app will handle the math for you—simply write or copy and paste the target keyword phrase (exactly, word for word) into the product description a few times, wherever it fits best and sounds most natural, until you see this warning disappear. If your target keyword phrase is long and awkward to write over and over in the description, see this short guide for an easy way to simplify your keyword phrase.

The target keyword phrase can be found at the top of the audit: