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Image Optimization: A Comprehensive Guide
Image Optimization: A Comprehensive Guide

Everything you need to know about Image optimization!

Updated over a week ago

Welcome to our guide on optimizing your image SEO with Booster SEO & Image Optimizer app! In this article, we'll explain ways to improve your website images, ensuring they shine on search engines and grab more attention without any confusing tech stuff. Let's jump in and make your visuals work wonders for your online presence!

Importance of Image SEO

Understanding the importance of optimizing your site's image SEO is crucial in the digital landscape. Here's why it matters:

  • Significant Web Searches on Google Images — Google Images accounts for over 25% of all web searches (source).

  • Higher Click Rates on Image Blocks — When image blocks appear at the top of regular Google search results, about 30% of the time an image is clicked rather than the text results below it (source).

  • Growing Interest in Visual Search TechnologiesOver 50% of online shoppers are excited about upcoming visual search technologies, such as snapping photos to instantly view similar products online (source).

The Key Element of Image Optimization

The most important element of image SEO is ensuring your images have descriptive alt text. Alt text serves as meta tags that describe the contents of each image and significantly contribute to the visibility of your product images in web searches.

Important Notes

  • Not Image Compression — We're not talking about image compression(shrinking file sizes for faster page loading) here, though the Premium plan of SEO Optimizer includes this feature.

  • No Changes to Image Files — SEO Optimizer will not change your image files at all. It will only add alt text to your site's code.

  • Invisible Alt Text — Alt text is not visible on your site. Similar to other meta tags, it is a code that functions in the background, making your images recognizable to search engines like this:

    Without that code, your images are virtually invisible to search engines. The upside? SEO Optimizer can add alt text to your images at no cost and we'll walk you through the process of how to do that through the Guide to Alt-Text Optimization

Post-Optimization Insights

Within a few weeks, Google will update its listings to include your images in its results:

However, there's much more to SEO than just images. To unlock the full potential of the app, check out the remaining sections in our Getting Started guide.

The Pro and Premium plans come with numerous additional features to skyrocket your SEO effortlessly, such as:

  • Keyword optimization of meta tags and content

  • Image compression for faster page loading

  • Broken links automatically fixed and redirected

  • URL optimization

  • Sitemap generation

  • Google Rich Results through a JSON-LD schema for your entire store

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